Sampling

  1. Explore political TikTok (ask people from community)
  2. Create a list of around ~100 accounts and manually label by ideology
  3. Create a list of political hashtags (~150 hashtags)
  4. Sample TikToks that mentioned political hashtags (~33k TikToks)
  5. Create a list of accounts that mentioned political hashtags (~1000 TikTokers)
  6. Label all accounts by ideology and content
  • In total: +965 accounts identified as either right or left leaning
  1. Get all TikToks from +965 political accounts
  • In total: +228k TikToks

Descriptives

Number of TikToks

## [1] 252046

Number of Unique TikTokers

## [1] 982

Top 10s Accounts

Most Followed Accounts

Most Diggs

Most Videos

Time Series (per Week)

Weekly TikToks

Diggs per Week

Plays per Week

Comments per Week

#biden

#lgbt

#bernie

#maga

#trump

Time Series (cumulative)

Total TikToks

Total Diggs

Total Plays

Total Comments

#biden

#lgbt

#bernie

#blacklivesmatter

#alllivesmatter

#maga

#trump

Distributions (User-Level)

Followers

Plays

Diggs

Comments

Text Analysis

Top Words in TikTok Bios

Top Words in TikTok Descriptions

Top TikTok Music

Distributions (TikTok-Level)

Duration

Comparisons

Mentions network

Graph shows mention network of TikTok users (mentions often happen when people duet each other). When a right-leaning TikToker mentions another right-leaning TikToker the line is red. For intra left-leaning connection it’s blue. Mentions across party lines are purple.

In the lower-right cluster there is a conservative TikToker @nickvideos who is being piled on by a lot of liberal TikTokers

Duration until 90% of Comments

Distributtion

Log-Scaled

Left-Right Comparison

Labeled User in Hahstag

Cumulative TikToks by political Hashtag

Cumulative TikToks per User

Distribution

Log-Scaled